3D shop of Hello Kitty

Now the clients of the brand Hello Kitty by Victoria Couture can “try” the clothes online, as if they go to a real shop. Yes, they need just to subscribe on the web site www.victoriacouture.com and give there dimensions. Like Second Life, a avatar will realize all they want in the shop of Hello Kitty : trying the pulls, sweaters, shirts, dresses, and very soon even watches and hats. They can also exchange their opinions and chat as in a shop.

Victoria Couture has understood the need of young people, its main clientele. The relational marketing online today has to be a game, or a buzz that is different from others. The traditionnal formes of advertissement can not attract them any more. As they spend more time with theire computer than the television, Internet is doubtlessly the new field of advertising and marketing that brands would like to occupy. I’m wondering what Internet cannont do in order to charm its clients. We have not yet seen all the possibilities that it can do.

~ by maoyan on April 29, 2008.